White Marble Alvise Floor Lamp by Luigi Massoni for Guzzini, 1960s

About This Piece

Vintage Design

Deco highlight

70s luxury floor lamp

modern, timeless design

In the mid-1960s, the floor lamp ALVISE was designed by Luigi Massoni for Guzzini.

This model is from the first series, released under the label Design House "DH".

This is characterized by the noble marble base in rectangular shape and the white lacquered metal parts.

The later versions have a round base and chromed metal parts - there is also a table lamp and a pendant lamp in this design.

E27 base

Heavy marble base
Large white plastic shade, WITHOUT diffuser

Height: approx. 152 cm Diameter shade: approx. 44 cm

RARE DESIGN CLASSIC!

functional
Usual signs of use: quirks in the white paint, the bakelite base of the lamp holder has chipping, a discoloration in the marble base.
The wiring has been renewed - the original foot switch unfortunately replaced rather unsightly.
See pictures!

Necessary addition: Please have the light checked by a professional before use. The lamp is used and may not comply with current safety regulations. For your own safety and the safety of others, we strongly recommend that you seek the advice of a professional in the field of electronics / electrical engineering before using the lamp and have the lamp technically checked for possible hazards arising from it.

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* The cable of this item may be original and might need replacement, if not specified otherwise.

Creator	Luigi Massoni
Manufacturer	Guzzini
Design Period	1960 to 1969
Year
Production Period	1960 to 1969
Country of Manufacture	Italy
Identifying Marks	This piece has been attributed based on archival documentation, such as vintage catalogs, designer records, or other literature sources
Style	Vintage, Space Age
Detailed Condition	Very Good — This vintage/antique item has no defects, but it may show slight traces of use.
	The vendor has confirmed this piece is in working order.
Restoration and Damage Details	Light wear consistent with age and use, Minor paint flaws, Lampholder base chipped, Discolored marble, Rewired with new switch
Plug Type	European Plug (up to 250V)
Product Code	AFE-1223771
Materials	Metal, Plastic, Marble
Color	White
Height	152 cm 152 cm
Diameter	44 cm

Shipping & Delivery

Ships from	Germany
Returns	Returns accepted within fourteen days of delivery, except for Made-to-order items

Sustainability

Carbon Neutral	For every purchase made, Pamono offsets 100% of estimated carbon emissions from global shipping.
Vintage	Choosing vintage and antique furniture reduces your carbon footprint by cutting down on waste and reduces demand for new materials and extends the life of the products we use.

Delivery Options

Front Door Delivery: (Included in Every Order)	A skilled driver will unload the item(s) from the delivery truck and bring it to your building’s doorstep. You will be responsible for further transport beyond that point. We recommend asking a family member or friend for an extra hand; alternatively, you may upgrade to In-Home Delivery (see below). The delivery partner will email and/or call you at least one day in advance to arrange a delivery time. A wooden crate may be used for intercontinental shipments for maximum protection. Item will be left in its packaging after delivery. A signature will be required upon delivery.
In-Home Delivery: (For in-home delivery service, additional fees apply. Please get in touch)	A skilled driver or a team of two will bring your item(s) inside your home and place it in the immediate entryway. For unusually large or heavy items, we recommend asking a family member or friend for an extra hand, as we cannot send more than 2 drivers. The delivery partner will email and/or call you one day in advance to arrange a delivery time. A wooden crate may be used for intercontinental shipments for maximum protection. Item will be left in its packaging after delivery. A signature will be required upon delivery.

Front Door Delivery:
(Included in Every Order)

A skilled driver will unload the item(s) from the delivery truck and bring it to your building’s doorstep. You will be responsible for further transport beyond that point. We recommend asking a family member or friend for an extra hand; alternatively, you may upgrade to In-Home Delivery (see below).
The delivery partner will email and/or call you at least one day in advance to arrange a delivery time.
A wooden crate may be used for intercontinental shipments for maximum protection.
Item will be left in its packaging after delivery.
A signature will be required upon delivery.

In-Home Delivery:
(For in-home delivery service, additional fees apply. Please get in touch)

A skilled driver or a team of two will bring your item(s) inside your home and place it in the immediate entryway. For unusually large or heavy items, we recommend asking a family member or friend for an extra hand, as we cannot send more than 2 drivers.
The delivery partner will email and/or call you one day in advance to arrange a delivery time.
A wooden crate may be used for intercontinental shipments for maximum protection.
Item will be left in its packaging after delivery.
A signature will be required upon delivery.

*Important Note

Please examine every order upon delivery. In the event that there are visible signs of damage or missing or incorrect pieces, please indicate the problem on the Delivery Note and contact us within 48 hours of delivery. A signed delivery receipt without notations of missing, damaged, or incorrect item(s) represents your acceptance of the complete order in perfect condition.

About the Maker

Guzzini

Harvey Guzzini is often mistakenly thought to be the name of a lighting designer active in the 1960s and 1970s. But in fact the label belongs to a lighting manufacturing company, which was founded by six Guzzini brothers—Raimondo, Giovanni, Virgilio, Giuseppe, Adolfo and Giannunzio—who were inspired by the 1950 film Harvey starring James Stewart. Compounding the historical record even further, it seems that the Guzzini company rebranded many times in the 20th century, going by, at various points, Harvey Creazioni, Harvey Guzzini, Guzzini, iGuzzini, and Illuminazione Guzzini.

Harvey Creazioni was originally founded in 1959 in Recanti (on the east central coast of Italy) by Raimondo, focusing on the production of copper-plated decorative objects. Four years later, in June 1963, the six brothers joined together and established Harvey Creazioni di Guzzini, expanding production to include pendant lighting, sconces, and lamps, floor lamps. The brothers employed architect-designer Luigi Massoni—who was introduced to the Guzzini brothers by leading plastic importer Maurizio Adreani—as head of design, branding, public relations, and advertizing.

Famous Harvey Guzzini designs include Massoni and Luciano Buttura's Mushroom Table Lamp (1965), as well as the in-house designed Arc Floor Lamp (1968), Faro Table Lamp (1970), and Toledo Table Lamp (1973). Studio 6G, an interning design team, developed the collectible Clan Table Lamp (1968); and designers Ermanno Lampa and Sergio Brazzoli were responsible for the Nastro Series (1970), Orione Pendant (1970), Sirio Table Lamp (1970), Alba Floor Lamp (1973), Albanella Table Lamp (1973), and Alf Series (1976).

Around 1976, Harvey Guzzini ceased the production of copper-plated items to concentrate on lighting made almost exclusively from methacrylate plastic (acrylic). The company also dabbled in furniture production, collaborating with Yugoslavian furniture producer Meblo, located in Nova Gorica in present day Slovenia.

In 1967-68 the company exhibited at Domus: Formes Italiennes in the Galeries Lafayette in Paris under the name Design House (DH), where the company featured Gio Ponti’sMedia Lamp. A retail outlet was opened in central Milan under the name Harvey Guzzini-DH in 1969, situating the brand literally and figuratively among the best known Italian design houses.

In 1974 the company rebranded once more as iGuzzini—adding “Illuminazione” in 1981—which still exists today with headquarters in Recanati, Italy.